Yindi Systems began in 1991 as a boutique marketing consultancy focused on working with hardware and software vendors the IT sector. Over time it gained experience in running strategic business development and sales lead generation campaigns, using CRM software and outbound call centre systems.
Yindi Systems has always undertaken pro bono projects for community groups such as Scouting, volunteer rescue services and junior sports organisations. One of our major projects has been assisting the owners of the Keeping Place collection of Indigenous painting, sculpture and photography to secure a permanent physical home for their vast number of artefacts and artworks. A key part of this project has been developing and implementing a Strategic Plan to leverage the energy and time of a vast network of longterm supporters, Patrons, Ambassadors, friends, followers and relevant politicians at federal state and local government level.
The most recent phase of strategic projects and campaigns began with the campaign to oppose force amalgamation of local councils in NSW. There are currently 5 major active campaigns which cover better planning for greater Sydney, opposition to over development, public transport planning and local planning and environment issues.
Yindi Systems has now packaged its expertise up as an offering to not-for-profit advocacy and activist organisations under the brand name of Yindi Strategic. Our projects are always non-aligned with and political party or independent candidates who may be standing for election. Our philosophy could be described as professional lobbying, but on behalf of community groups, not “the top end of town”.
Community and Stakeholder Relations
The principal of Yindi Strategic, John Young, has been involved in marketing, business development and community projects using the Internet since 1986. We have experience in stakeholder relations and government relations at all 3 levels of government. Yindi Strategic can help your organisation to deign and implement an effective strategy to achieve your Objectives.
At the core of our methodology is working with the Client’s leadership team to define your Objectives, Goals, Strategies and Tactics, which come together is. coherent Plan for managing your organisations engagement with both internal and external Stakeholders.
Stakeholder and Entity Relationship Mapping
Yindi Strategic has 30+ man years experience using the Internet for campaigns and marketing. Our unique expertise has evolved into a Toolkit where Clients are taught to use tools that are most appropriate to their situation. The Toolkit includes entity relationship mapping and stakeholder management. Our approach is to train your staff to be competent using the Toolkit, rather than doing all the work for our as an outsourced service.
Yindi Strategic work with you to develop key messages and strategies that address the concerns from key individuals or groups affected by your business decisions. Whether it is an issue with project management, administration process or conflict resolution, Willard weighs the arguments and goals of all stakeholders to craft a mutual resolution strategy allowing your business to fulfill its aims.
Public Relations & Media Skills
Yindi Strategic can assist your leadership team to develop a sophisticate communications strategy to reach out to the general public and stakeholders in local, state or federal government, as appropriate.
Our expertise is very relevant to advocacy groups and activist organisations who are looking to gain positive visibility for their Objectives. We encourage community groups to nominate a Media Specialist within their leadership team and then build the whole organisations professionalism in the way they project their general Objectives and specific messages of individual campaigns, using Media Releases, Backgrounders, their web site and all outbound communications to Stakeholders and the general public.
Social Media Engagement
Yindi Strategic’s results-driven, social media strategies for local community advocacy groups can
– help you engage stakeholders and build your brand online.
– advise you on appropriate strategies and tactics, including social media etiquette and guidelines.
– train you and your leadership team to effectively using social media channels such as Facebook, LinkedIn, Twitter, Pinterest and others, to communicate and grow your support base and achieve your group’s Objectives.
– help you understand how to build and maintain a positive social media presence for your organisation, as well as identify threats and opportunities online.
For more information
John Young
Yindi Systems
PO Box 536
Spit Junction NSW 2088
Australia
mobile: 
0407 940 943
whatsapp: +61 407 940 943
email: yind1951@gmail.com
Updated 17-oct-2024